George Lois Research
- 1958- Lois worked for the adverting & promotions department for CBS
- Designed print & media projects
- 1959 Hired by advertising agency Doyle Dane Bernbach (DDB)
- This was His 3rd agency
- Adopted philosophy of fully integrated visual/ verbal concepts to convey a successful message
- 1960- Left DDB to create Papert, Koenig, & Lois (PKL)
- Developed “The Big Idea”
- $40 million in billing @ 7 year marker
- 1962 Teamed up with Esquire magazine to bring the declining audience back after losing most of them to the new Playboy Magazine
- 1963 Esquire cover of Sonny Liston as Santa Claus
- “One of the greatest social statements of the plastic arts since Picasso’s Guemica”
- 1963 Named “Art Director of the Year” by New York Art Director’s Club
- 1967 Left PKL with staff members to start a new company
- Ron Holland: Copywriter
- Jim Callaway: Marketing
- He believed that PKL had became “Fat and Comfortable”
- Started Lois Holland Calloway (LHC)
- 1969 Ad Age named Lois one of the Top 10 Newsmakers of 1968
- 1969 Braniff Campaign came up with “When You Got It Flaunt It”
- 1971 Lois was elected president of the New York Art Director’s Club
- 1972 Marked 10 years as Art Director of Esquire
- 1977 Left LHC & became president of Creamer FSR (Industrial/ corporate agency)
- 15 month marker company made $30 million in billings
- 1999 Filed for bankruptcy
- 2004 presented with Herb Lubalin Award
- 2008 George Lois discredited for creating “Think Small” VW ad & “I want my Maypo” ad campaign
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